VW Introduces New 2024 Volkswagen Atlas and Atlas Cross Sport

2024 Atlas and Atlas cross sport side by side

The 2024 Volkswagen Atlas and Atlas Cross Sport were unveiled earlier this month at the Chicago Auto Show, showcasing signficant improvements with a new powertrain and improved technology and refinement. Both models boast upgraded materials and comfort features for a more luxurious experience, while also maintaining the features of the current lineup that have made the three-row Atlas and sporty Atlas Cross Sport so popular. Lets take a look at whats new on the 2024 Volkswagen Atlas and Volkswagen Atlas Cross Sport.

More Luxury and Technology Inside

Both the 2024 Atlas and Atlas Cross Sport significantly enhance their already luxurious interiors with premium materials trimmed with new soft-touch materials, adding a touch of elegance for drivers to enjoy. The top-of-the-range models come complete with even more elegant diamond-quilted leather seats for extra indulgence. The redesigned interior also features an ambient lighting system with 30 colour choices as well as innovative backlit dash décor highlighting the Atlas name for a unique visual signature inside.

Theres also quite a bit of comfort features inside the new 2024 Atlas and Atlas Cross Sport. Both models feature a standard heated steering wheel, shift paddles, ventilated front seats, a height adjustable passenger seat, Climatronic automatic climate control and Voice Control. As an added bonus, there's also a floating center console with a large storage cubby underneath perfect for all your storing needs. The centre display is larger, measuring 12 inches, and it pairs with a 10.25-inch digital instrument cluster as well.

A New Look for the 2024 VW Atlas and 2024 VW Atlas Cross Sport

The 2024 Volkswagen Atlas and Atlas Cross Sport models introduce a sleek design that's sure to turn heads. A wide four-bar chrome grille is framed by LED headlights with the Adaptive Front Lighting System (AFS) now standard, giving the vehicles a distinct look. DRLs wrap around the headlights on all but base trims and come with an illuminated lightbar, showcasing a VW logo - adding a touch of elegance. The front fascia also features integrated air intakes and the rear has been further customized with a larger spoiler, illuminated lightbar with the VW logo placed between LED taillights. Additionally, the Atlas Cross Sport includes unique gloss-black grille details along with glossy X design elements that stretch across its lower fascia.

Adding to their stunning looks, the 2024 VW Atlas and Atlas Cross Sport feature redesigned wheels ranging from 18 inches to 20 inches. Machined alloy and black finishes can be found on all trim levels while R-line trims come with a gloss-black grille, 21-inch aluminum-alloy wheels and signature R-line badging.

A New Turbo Engine With Exceptional Performance and Efficiency

The 2024 VW Atlas lineup offers fuel-efficient and power-packed performance thanks to a new turbocharged four-cylinder TSI engine. Equipped with this new engine, the Atlas and Atlas Cross Sport deliver 269 horsepower and 273 lb-ft of torque, comparable to the previous VR6 model while offering improved fuel economy and a smoother overall experience. Drivers also benefit from an eight-speed automatic transmission, 4MOTION all-wheel drive system, and an impressive 5,000 pounds of towing capacity. This new engine is a significant step forward for the Atlas, combining the performance of the previous 3.6-litre V6 with the smoothness, refinement, and efficiency that characterize turbocharged engines.

Give us a call today to learn more about the impressive new 2024 Volkswagen Atlas and Atlas Cross Sport. 
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1 If the vehicle is identified as new: Figure shown reflects an estimate of the amount that you can expect to pay in Canadian dollars and is: (i) based on the Manufacturer's Suggested Retail Price (MSRP); and (ii) includes freight, PDI, levies, duties and dealer charges. Taxes are excluded (unless you select otherwise). Licence, insurance, and registration fees are also excluded. Environmental or related levies and taxes vary by jurisdiction. Actual selling price and other terms are set by the dealer. Dealer may sell for less. See below for further details.

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3 Financing offers available through Volkswagen Financial Services, on approved credit, on select: (i) new and unregistered Volkswagen models; (ii) "certified pre-owned" used Volkswagen vehicles; and (iii) other used vehicles. Financing example: Finance a 2021 Tiguan 2.0T Trendline FWD with 8-speed automatic transmission, at an MSRP of $29,795 plus $1,950 freight and PDI, $10 fee for applicable provincial Motor Vehicle Industry Council, $499 dealer fees, $20 Tire Tax and $100 a/c levy at 0.99% APR for 24 months with 104 weekly payments of $314.97. $0 down payment or equivalent trade-in, security deposit of $510 and first monthly payment are due at finance inception. Dealer charges are included. PPSA, licence, insurance, and registration charges, and applicable taxes are extra.The total financing obligation in this example is $32,756.88 (excluding taxes). Dealer may sell for less. Dealer order/trade may be necessary. Financing rates, payments, prices, figures, options, offers, terms and other information may, subject to applicable law, be changed or cancelled at any time without notice. Conditions apply. Please contact your Volkswagen dealer for details.

Lease offers available through Volkswagen Financial Service, on approved credit, on select: (i) new and unregistered Volkswagen models; and (ii) ""certified pre-owned"" Volkswagen vehicles. Lease example: Lease a 2021 Tiguan 2.0T Trendline FWD with 8-speed automatic transmission, at an MSRP of $29,795 plus $1,950 freight and PDI, $10 fee for applicable provincial Motor Vehicle Industry Council, $499 dealer fees, $20 Tire Tax and $100 a/c levy at 0.99% APR for 24 months with 104 weekly payments of $132.83. $0 down payment or equivalent trade-in, security deposit of $540 and first monthly payment are due at lease inception. Dealer charges are included. PPSA, licence, insurance, and registration charges, and applicable taxes are extra. Kilometre allowance of 16,000/year; charge of $0.15/km for excess kilometres. The total lease obligation in this example is $14,405.65 (excluding taxes and any excess wear and tear, late fees, or other similar fees or charges that may apply). Dealer may sell or lease for less. Dealer order/trade may be necessary. Leasing rates, payments, prices, figures, options, offers, terms and other information may, subject to applicable law, be changed or cancelled at any time without notice. Conditions apply. Please contact your Volkswagen dealer for details. Although we endeavour to ensure that the information contained on this website is accurate, Volkswagen Canada, its dealers, and Volkswagen Financial Services are not responsible for any errors or omissions that may occur from time to time. "Volkswagen," the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license.

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5 Financing offers available through Volkswagen Financial Services, on approved credit, on select prepaid maintenance plans in connection with the financing of select: (i) new and unregistered Volkswagen models; (ii) "certified pre-owned" used Volkswagen vehicles; and (iii) other used vehicles. Additional terms and conditions apply. Refer to actual contract or contact a Volkswagen dealer for complete details of coverage and exclusions. Financing example: Finance a prepaid plan at an MSRP of $1,675 at 0.99% APR for 24 months with 104 weekly payments of $16.27. $0 down payment or equivalent trade-in, security deposit of $510 and first monthly payment are due at finance inception. Dealer charges are included. PPSA, licence, insurance, and registration charges, and applicable taxes are extra. The total financing obligation in this example is $1,692.08 (excluding taxes). Dealer may sell for less. Financing rates, payments, prices, figures, options, offers, terms and other information may, subject to applicable law, be changed or cancelled at any time without notice. Conditions apply. Please contact your Volkswagen dealer for details. Although we endeavour to ensure that the information contained on this website is accurate, Volkswagen Canada, its dealers, and Volkswagen Financial Services are not responsible for any errors or omissions that may occur from time to time.

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21 Depending on the province in which you live, you may be eligible to receive incentives. These include, but are not limited, to up to $4,000* from British Columbia's Go Electric BC Program (available on the ID.4 base trim only) or as much as $4,000 from Quebec's Roulez Vert program. The QC government has recently announced that the program will be suspended as of Feb. 1, 2025. See About the Roulez vert Program for details. The Roulez Vert program also offers an additional rebate of $600 with the purchase of the Volkswagen 2-in-1 Charging Cable. If you live in BC in a single-family home, row home, or duplex, you could receive a rebate* of up to 50% of the purchase and installation costs of an eligible Level 2 EV charger, to a maximum of $350.◊◊

◊◊ Volkswagen Canada does not administer the incentives and is not responsible for any cancellations or changes to the incentive programs. Incentive information is provided for informational purposes only and Volkswagen Canada makes no representations or warranties about the actual amounts or eligibility. Information about the incentives is based on the most current information provided by the applicable government agencies, but could change in the future. The amount of the incentive, terms and conditions of the incentive, and any eligibility or application requirements vary by province. As of January 13, 2025, the federal government has paused the Zero-Emission Vehicles (iZEV) Program. See Question and answers for details. *BC's EV incentive amount is prorated based on annual income and only available to those earning <$100,000 with the full amount available to those earning <$80,000. BC's EV charger rebate has different eligibility criteria. Conditions apply. See your dealer for more details or contact the provincial or federal administrator.

Limited time finance offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2024 ID.4 Electric ID.4 PRO S AWD base with single-speed transmission having a starting price of $58,299.00, including $68 PPSA registration fee (including third-party registering agent fee), $2,100 freight and PDI, $100 air conditioning levy, $23 tire recycling levy, $13 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payment. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Finance example: 60-month term at 0.00% APR equals a weekly payment of $225, after application of $10,000 credit. $0 down payment or equivalent trade-in due at signing. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. License, insurance, registration, options and applicable taxes are extra. Cost of borrowing is $0 for a total obligation of $58,299. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. Offers end January 31, 2025 and are subject to change or cancellation without notice.

$10,000 cash bonus available to be applied as a discount off MSRP, before taxes, on cash purchase, finance or lease (through Volkswagen Financial Services, on approved credit) of new and unregistered 2024 ID.4 models